Holland was a male model turned actor. He was best known for portraying "Doc Savage" on the Bantam paperback series for artist James Bama. Bama called him,
"the world's greatest male model."
Holland portrayed Flash Gordon in 39 episodes from October 1 1954 to July 15 1955. The syndicated television series was filmed in West Germany.
He also stood in for a number of other heroes. He appeared on photo covers as Bob Colt Fawcett's western comic book series. A series created because Fawcett Comics didn't want to have to license the likeness of a cowboy star.
You can see him on several of Gold Key's Magnus,Robot Fighter 4000 A.D. covers as well as posing for a couple of Phantom covers as the "Ghost who Walks".
On the covers of Warner's revival of that popular 30s pulp hero, he portrayed the Avenger. He was The Man From O.R.G.Y , The Executioner and judoka Jason Striker just to name a few.
Holland was probably best known as the "manly man" on men's sweat magazines.One month you might find him as a U.S.Marine in the Pacific rescuing nurses from fiendish Japanese soldiers. The next he might be a British commando captured and tortured by a Nazi dominatrix.
It was entirely possible to find him on several different covers in the same month. As a jungle explorer on safari, an American soldier fighting Nazis or a private eye rescuing a comely co-ed from white-slavers or bikers. And the titles for these stories were just as much fun as the illustrations themselves.
"I Found the Pleasure Geishas of Kamikaze Island and Death Cruise of the Cuban Cuties.
In the alternate universe that I sometimes find myself inhabiting A.I.P made a series of low-budget action movies adapted from these stories and starring Steve Holland.The reason they cast Holland was because he already appeared on the cover illustrations that saw double-duty as movie posters.Starring opposite model/actress Eva Lynd who appeared with him on several sweat mag covers,Ginger Grant,Starliss Knight and several other B-Movie actresses he rose to cult movie stardom.
Graphic design and layout by Vance Capley